I've always been really interested in package design. At Metropolia University of Applied Sciences we had a course with a successful AD and graphic designer Päivi Helander. We learned about different materials and how to make efficient and sustainable choices in the package designing process. The final project of the course was to design packaging for three lip balm flavours. Students were given the required text, symbols, templates and logo. Everything else was up to our own imagination.
It was important to me that the flavours clearly belonged in the same visual family so I concentrated on spreading the same elements throughout all the designs. These elements included using the three established colours I had chosen in rotation and similar composition. As a connecting theme I chose bodies of water: snow, rain and the ocean. I made the illustrations with Procreate and the layout with Indesign. I took inspiration from my favourite postcards and pictures from my family cottage. I went for a painterly feel with the illustration style.
For the outer package I chose a stiff matt carton to give a sustainable and solid impression. For the tube I chose recycled plastic PCR (Post consumer Resin). Lip balms are usually at the bottom of the bag so this material would be the most durable for the tubes long lasting performance. I loosely used the original Sees lip balm packaging as inspiration and ACOs serum bottles. I enjoy ACOs bright colour world and ACO is about the same medium price range that I was going for with my proposition.