Erasmus+ collaborated with marketing communications agency Kaskas to gather data of the benefits of exchange programs. They wanted to encourage people and spread information on how exchange periods are a good investment for their work and personal life. Each theme had different target audiences.
I was tasked with visualizing the data in a legible and interesting way. The work had to be done within tight timeframes and adapted to several different layouts. This was a really enjoyable project because each of the three themes needed to stand out on its own while still feeling like part of a cohesive series.
FOUR ARGUMENTS OF THE BENEFITS OF INTERNATIONALISATION FOR YOUNG PEOPLE
This section highlighted the four core arguments for how international exchanges benefit students, schools, and the wider workforce.
The main audience was mobility educators. I kept the design clean and professional, and used big, bold numbers with illustrations to draw attention to each key point.
This information was posted on Instagram and Linkedin, so I made three different formats.
Linkedin posts
Linkedin post
concrete steps for advancing internationalization in schools
The goal here was to present concrete steps for making exchange programs more accessible in schools. The target audience for this were students so I leaned into a school-friendly look, keeping it clear and approachable.
This was posted also both in Instagram and Linkedin as well as a printed version to be displayed in classrooms.
Linkedin post
Printable pdf for schools
guidelines for internationalization
I made cover art for this article highlighting trends in internationalization. The target audience was mobility educators. I kept the design simple and refined.
This was made for a Linkedin.
Linkedin post
Erasmus+ in schools
Erasmus+ has a program connecting exchange students and schools, inviting exchange students to come to talk to a class about their experience and share the day with local students. I made an informative Onepager explaining the concept of the program. The target audience for this were students so the look is bright and friendly.
This was shared as a digital pdf.
Digital PDF
