In this project I created and illustrated a digital Christmas calendar for the Erasmus+ Instagram account. The brief required the calendar to have an international and festive theme with bite size fun facts for viewers. The Christmas calendar was formatted to Instagram Stories and Highlights.
All 24 Christmas foods
I pitched an idea of showcasing Christmas foods from around the world. It was well-received and felt like a fun and interactive idea. This theme was a fairly simple concept and allowed for strong visual storytelling and cultural variety. I created 24 unique food illustrations and wrapping paper backgrounds using Procreate, opting for a soft, painterly style. I chose this style for its charming appearance and time efficiency. For layout and text design, I used Canva Pro, the tool preferred by the Finnish National Agency for Education (Opetushallitus), which also made collaboration and possible edits easier with my mentors. To enhance content engagement, I incorporated recipe links for all the foods in the posts. This encouraged users to engage with the content beyond passive viewing—aligning the visual design with social media strategy.
Process pictures
This was a time-intensive project that combined content creation, visual storytelling, and project management. It challenged me to keep a consistent illustration style across a large volume of assets. It felt really magical to be able to illustrate a Christmas calendar and it was nice to learn about so many food traditions around the world so the process was very rewarding.
