Erasmus+ collaborated with marketing communications agency Kaskas to gather data of the benefits of exchange programs for students, teachers and people in the work field. They wanted to encourage people and spread information on how exchange periods are a good investment for their work and personal life. These themes were aimed at three main audiences—students considering an exchange, teachers or staff supporting international mobility in schools and workplaces considering exchange programs for their workers. I was tasked with visualizing the data in a legible and interesting way. There were three themes: Four arguments of the benefits of internationalisation for young people, Concrete steps for advancing internationalization in schools and lastly Guidelines for Internationalization: Trends and background on the current state of internationalization. The visuals were designed for Erasmus+ and the Finnish National Agency for Education (Opetushallitus), and adapted for multiple platforms: Instagram posts and Stories, LinkedIn posts, and a printable A4 version for classroom use.
four arguments of the benefits of internationalisation for young people
This section highlighted four core arguments for how international exchanges benefit students, schools, and the wider workforce. Since the main audience was mainly international mobility educators, I kept the design clean and professional, while using bold numbers with illustrations to draw attention to each key point. This information was posted on Instagram and Linkedin, so I made three different formats.
Linkedin post
concrete steps for advancing internationalization in schools
The goal here was to present actionable steps for making exchange opportunities more accessible in schools. Since this version was targeted mainly for mobility educators encouraging students considering exchange, I leaned into a school-friendly look—clear, approachable, and informative—while still keeping it visually engaging for both students and teachers. This was posted also both in Instagram and Linkedin as well as a printed version to be displayed in classrooms.
Linkedin post
Print
guidelines for internationalization
This theme only required a Linkedin post and it served more as a cover art for the data being shared on LinkedIn. I kept the design simple and refined, tailored for a professional audience, with a layout that supported the content without overpowering it.
This project gave me valuable experience in visual storytelling, adapting designs across platforms, and tailoring content to specific audiences. I created a distinct visual identity for each one, thinking carefully about the tone, audience, and format. The work had to be done within tight timeframes and adapted to several different layouts, which made it a great real-world exercise in content adaptation and time management. It also showed the importance of clarity and consistency when working with data-driven materials, especially in an educational or governmental context. This was a really enjoyable project because each of the three themes needed to stand out on its own while still feeling like part of a cohesive series.